Week 2 continues the discussion of strategic planning by exploring the first two steps in the planning process. First, we will discuss how an effective market strategy requires the completion of an internal and external assessment. Market research tools are necessary during this step to better ascertain the market condition of an organization. Second, we will explore the mission, vision, and critical success factors and their implications for market strategies. Your Learning Objectives for the Week: Identify the elements of a successful healthcare marketing plan. Examine and apply business strategies necessary to define and grow a healthcare organization.